Hybrid: Blending In-Person and Virtual Experiences

The term "hybrid" has been widely circulating in the events industry. However, it is important to understand what truly defines a hybrid event.

While the definition may seem straightforward - an amalgamation of in-person and digital elements - creating a hybrid event requires understanding what it is not.

Contrary to common misconceptions, a hybrid event is not:

• A live stream of an in-person event.

• An in-person event with a virtual add-on.

• A virtual event meshed with regional meet-ups.

• A live event with on-demand content.

A successful hybrid event tailors each component, in-person and virtual, to cater precisely to its audience. It delivers a great experience for in-person attendees while allowing virtual participants to engage with content and forge connections remotely.

Fortunately, today's technology makes it much easier to create a hybrid event that's as impressive and engaging online as it is in the physical event space. However, be ready to use more resources, creativity, and attention to detail to successfully serve both audiences well.

Now that you know what a hybrid event is, you can ask, "Is a hybrid event the right fit for my project?"