FINDING YOUR EVENT PURPOSE
Creating a memorable corporate event goes beyond logistical planning; it's about creating meaningful experiences that align with your values and objectives. One crucial aspect that sets your corporate event apart is discovering and embracing the purpose behind each event you present.
What do you intend to achieve through presenting this event? Below are examples of corporate events and their intended goals:
Seminars and Workshops: aim to enhance participants' understanding and proficiency in a particular area.
Networking Event: aims to expand professional connections and relationships of attendees within a specific industry or field.
Fundraising Events & Donation Drives: raise funds, resources, or support for a specific cause, charity, or project.
Purpose: The "Why"
An event’s "why" should affect the flow, style, and structure of that event. It dictates who gathers, when, the location, method of gathering and for how long. By reverse engineering the outcome, you can better define the purpose and avoid the tendency to multitask and or waste resources, removing ideas that do not align with the primary goal.
