So You Want to Produce an Experience? Here’s How to Do It Well.
There’s a moment—before the guests arrive, the lights are on, and everything is set—when the room is quiet. The mics are muted. The energy is still.
In that pause, there’s a decision: Will this be just another meeting, another event—or something more?
At Tukoda, we live in that moment. It’s where intention meets action. It’s where you hold the vision—and the responsibility.
Then: showtime.
We produce experiences. That’s our work. But sometimes, you want to do it yourself.
If you’re here, it means you care about doing it well. So here’s what we’ve learned—what we do, day in and day out, to make sure every event feels like it matters.
Let’s walk through it.
The Setup
The day starts long before the event. You sit down—maybe with a notebook, maybe with a whiteboard—and ask:
Why are we gathering?
What do we want the audience to feel, learn, or walk away with?
Once you have the why, you build the plan.
Your Run of Show: a minute-by-minute map of the flow—speakers, transitions, breaks, engagement moments, and tech cues. At Tukoda, every event has one. It’s what keeps the day moving when the unexpected happens—and it will.
Check your tools:
The platform.
The venue.
The mics, the slides, the people.
Who’s responsible for what?
The more precise you are upfront, the more space you’ll have to lead with ease when the day arrives.
2. The Flow
The event begins, and now you’re in it. Put on all your hats:
The Communicator: Let your team know what’s happening and why.
The Problem-Solver: A mic cuts out? A speaker runs long? Stay calm, adjust, keep the flow moving.
The Advocate: Always center the audience experience. What do they need to feel included, engaged, and cared for?
You’re listening for cues—watching the chat, scanning the room, sensing the energy.
If you’re producing on your own, you’ll hold all of that—but you can do it. With a clear plan and steady focus, you can navigate the unexpected.
3. The Debrief
The event ends. The screen fades. The room empties. Take a breath. Then—reflect:
What worked?
What didn’t?
What would you do differently next time?
Download the recording. Review the metrics. Follow up with your team, your speakers, your audience.
That’s how you build relationships. That’s how you grow.
You Can Do This.
Producing an experience takes care, attention, and a willingness to stay grounded when things shift. It’s not about being perfect. It’s about showing up with intention and making space for something meaningful to happen.
If you’re ready to produce your own event—this guide is a starting point.
And if you decide you’d like support, we’re here.